Two flexible plans - free or subscription
Always zero commission. Choose the plan that fits your business and switch anytime.
Start with 0 cost
Your clients help you succeed by covering the cost of your booking system with a small booking charge when they book online.
Your clients pay a small booking charge at checkout. You get:
- No monthly bill
- Easy-to-use online booking system
- Dedicated account manager to support you whenever you need
- Personalised booking site
- Autofill cancellations from waitlist
- Online payments and deposits with zero transaction fees (optional)
- Facebook & Instagram “Book Now” integration
- Consultation forms & patch test management
- Automatic email reminders and confirmations for your clients
- Email marketing
- Unlimited SMS reminders for online bookings
Other systems
Book in Beautiful
We’re not middlemen. Marketplace booking systems are.
Perfect for getting started or growing with no overhead.
Other systems
Book in Beautiful
We’re not middlemen. Marketplace booking systems are.
Grow with 0 limits
Your price is customised to your business, so you only pay for what you need.
Includes everything you need
- No client booking charge
- Easy-to-use online booking system
- Dedicated account manager to support you whenever you need
- Personalised booking site
- Facebook & Instagram “Book Now” integration
- Consultation forms & patch test management
- Automatic email reminders and confirmations for your customers
- Listing on the Book in Beautiful app
- Optional Business Boosters
Your locations
Your therapists
Best for scaling with all your tools in one place.
Earn more with business boosters
Add boosters to your plan at any time and grow your income by far more than you pay.
|
Business Boosters
|
Income
|
Cost
|
|---|---|---|
|
Autofill cancellations
|
$217.83
|
$5.87
|
|
5 star Google review optimisation
|
23 5-stars
|
$10.00
|
|
Email & SMS marketing
|
$209.25
|
$6.89
|
|
Digital loyalty cards
|
Loyalty
|
$10.00
|
|
Product sales & stock management
|
$525.48
|
$10.00
|
|
Custom app for your business
|
$3,084
|
$25.00
|
These are average monthly numbers for our existing customers.
These are average monthly numbers for our existing customers.
Why we're different
We always do what's best for you, unlike some of our competitors.
Pay 0% commission on new clients
Other booking systems take a cut of every booking made through their marketplace, decreasing your income.
Even if you opt out of their marketplace, you’re still at risk of losing clients to competitors who are paying the commission.
With Book in Beautiful, your booking money will always stay yours.
Keep your clients away from competitors
Unlike platform booking systems that sell premium listings, we’ll never allow anyone to pay to be listed above you.
On platforms, competitors are just one click away from your clients. With Book in Beautiful, your clients book directly with you through an app where only your salon appears.
We do more than help you take bookings. You get a custom website designed to attract new clients on Google, help you grow, and make your brand stand out.
Got questions? We have answers.
Prefer to talk with someone? Chat with us. We’re here for you.
What are my plan options?
We offer two simple plans:
Free for you – £0/month. Your clients pay a small booking charge at checkout, and you always keep 100% of your service prices.
Subscription – predictable monthly cost based on your business needs (use the calculator above). No client booking charge, and optional upgrades to scale your business.
Who pays the booking charge in the Free for You plan?
Your clients pay a small charge on top of your service prices at checkout. It covers SMS reminders, Google review invites, feedback requests, secure payments and more. If they cancel, it’s refunded. You always keep 100% of your service prices.
Is the Free for You plan the same as commission?
No. Commission is taken out of your earnings. With Book in Beautiful, your clients cover the charge separately — your service price is never touched.
Why would I pick Free for You over Subscription?
Free for You is best if you’re just starting out, freelancing, or want to avoid monthly costs. You pay nothing — your clients pay a small charge at checkout, and you always keep 100% of your service price. It’s a simple, risk-free way to grow your business without overheads.
Why would I pick Subscription over Free for You?
Subscription is best if you’re established or ready to scale. You pay one predictable monthly subscription and get access to optional upgrades like product sales, memberships and gift vouchers. It’s designed for businesses that want stability, control, and more flexibility as they grow.
What’s included in every plan?
Both plans include an easy-to-use online booking system, a dedicated account manager, your own personalised website, email confirmations and reminders, consultation forms, patch test management, and Facebook & Instagram “Book Now” integration.
What do I get with the Subscription plan?
You get your easy-to-use online booking system, a dedicated account manager, your own personalised website, email confirmations and reminders, consultation forms, patch test management, and Facebook & Instagram “Book Now” integration - plus you can add extras like loyalty, Cancellation Watch, email marketing, Feedback, product sales, gift vouchers, packages, memberships, Klarna, and in-store payments.
Can I switch plans later?
Yes, you can switch at any time.
Is there a free trial for the Subscription plan?
Yes, your first 30 days are free — so you can try your new site with no pressure.
Is there a commitment after the free trial?
No. After your trial you can continue monthly, cancel or switch - you’re never locked into long contracts.
Is there a setup fee for my website and booking system?
No. There are no setup fees.
Is there an app available?
Yes. Your clients can book via the free Book in Beautiful app (available on Apple & Android). You can also choose a custom branded app as an optional extra.
Do I need to pay for the demo?
No, the demo is completely free.
How easy is it to move to Book in Beautiful from another booking system?
Super easy! We’ll move your client info and data for free.
Can I set up deposits?
Yes. You have full control to request deposits or prepayment from specific clients.
What is Cancellation Watch?
It’s an automatic waitlist that notifies clients when a slot opens, so you stay fully booked even with last-minute cancellations.
Can I add the booking system to my social media or website?
Yes! You can easily add your new booking system to your Facebook, Instagram and Google My Business pages. If you already have an existing website, we can help you add a ‘Book Now’ button to it. If you don’t have a website already, we will create one for you with your booking system integrated for free!
How will you help me grow my business?
Book in Beautiful gives you the tools to save time and increase revenue: refill cancellations automatically, collect more Google reviews, send automated marketing emails, and manage clients all in one place.
How will I get more visibility?
With Book in Beautiful, you get a personalised website (with your own domain if you choose) to build your brand and boost your visibility on social media and Google. Clients will also be able to find you through the Book in Beautiful app if you have selected this option. We purposely don´t promote salons by offering "premium listings" on the Book in Beautiful app as this would only drive business to your competitors. Get in touch to find out more.
How can I promote my website and booking system?
You can promote your website and let clients know that you have a booking system by advertising it on Google My Business, Facebook, Instagram and more. We provide you with a selection of custom branded images that you can use for posting on social media and even QR codes and window stickers for your shop.
Do you have a referral program?
Yes! For every business you refer, we will pay you when they complete their free trial and pay their first invoice. You will be able to see the current referral offers available when you log into your booking system. If you are not a client of Book in Beautiful but would still like to participate in our referral program, please contact us directly.
Do you offer support during maternity leave?
Absolutely! We understand how important it is to have peace of mind during this special time. That’s why Book in Beautiful is completely free while you're on maternity leave. Your website will still be available for clients to see your information, but we'll pause any bookings until you're ready to return. All you need to do is contact our support team via the ?Help button in your system, and we'll take care of the rest!
