Marketing tools that grow your salon
Our easy marketing tools are built to make you money without taking your time.
Email and SMS marketing tools for your salon
Increase your revenue by launching campaigns to boost your bookings.
Email and SMS marketing tools for your salon
Increase your revenue by launching campaigns to boost your bookings.
- Schedule one-off promotions, or choose from a variety of smart templates that auto-send to clients when they match specific criteria (e.g. not booked in a while).
- Track the success of different campaigns so you can move forward with the ones that make you the most money.
- Make sure your outreach isn’t accidentally intrusive by limiting the number of times a client can be contacted within a set period.
Marketing success stories
One of our clients recently generated £300 of bookings from just £10 on marketing!
Promote your salon brand effortlessly
Keep your bookings high by keeping your business top of mind for your clients.
- Download free promotional images with your personal branding to share on your social media.
- Get QR codes to print onto signs and business cards, so clients can easily scan with their phone to book with you.
- Reach clients where they already are by adding your booking link to Facebook, Instagram, TikTok and other platforms.
Know where you get your clients
Use unique trackable links to understand where your bookings come from over time.
Collect and share client reviews
Use the Feedback feature to connect with existing clients and attract new clients.
Collect and share client reviews
Use the Feedback feature to connect with existing clients and attract new clients.
- Automatically request feedback from clients by email or SMS, with customisable sending time and frequency.
- Prompt clients who leave 5-stars to review your Facebook or Google Business page, where more potential clients can see their comments.
- Automatically showcase new 5-star reviews on your website, or select your favourite ones to feature.
- Customise your feedback survey with additional questions to gather more information about how you’re doing and what you could improve.
Trusted marketing tools for UK beauty salons
We're committed to our clients and we're proud to have their support.
See how we can help
Frequently asked questions about Book in Beautiful’s Marketing tools
Prefer to talk with someone? Chat with us. We're here for you.
What salon marketing tools are available with Book in Beautiful?
Book in Beautiful offers built-in salon marketing tools such as automated appointment reminders, email campaigns, review requests, and promotional offers.
These tools help beauty professionals reduce no-shows, increase repeat bookings, and maintain consistent communication with clients — all within the booking system.
How do automated appointment reminders help reduce no-shows?
Automated appointment reminders send clients confirmation messages before their appointment via email or SMS.
This reduces missed appointments, protects your diary time, and helps maintain consistent revenue without manual follow-up.
Can I send promotions to my salon clients?
Yes. You can create and send promotions, special offers, and announcements directly to selected client groups.
Targeted promotions help fill quieter days, encourage repeat visits, and increase client retention throughout the year.
Does Book in Beautiful help with client reviews?
Yes. The system can automatically request reviews after appointments.
Positive reviews can be displayed on your website, strengthening your reputation and improving your visibility in search results.
How does email marketing work for beauty businesses?
Book in Beautiful allows you to send targeted email campaigns to your client database.
You can segment clients based on visit history or services received, helping you deliver relevant messages that improve engagement and repeat bookings.
Will salon marketing tools improve my online visibility?
Yes. Consistent client communication, review collection, and updated service information support stronger visibility on Google.
Search engines favour active, relevant business content — which can help new clients discover your salon online.
Are these marketing tools easy to use?
Yes. The marketing tools are built directly into your Book in Beautiful interface and designed specifically for beauty professionals.
You do not need advanced marketing knowledge to send reminders, request reviews, or create promotions.
What are the best marketing tools for a UK beauty salon?
The best marketing tools for a UK beauty salon are those that help attract new clients, reduce no-shows, increase repeat bookings, and improve online visibility under your own brand.
These typically include:
- • Automated appointment reminders
- • Email marketing and client segmentation
- • Review request automation
- • Promotions and special offers
- • A salon website optimised for Google
An integrated system like Book in Beautiful combines these tools within a booking system, allowing beauty professionals to manage marketing and appointments in one place — without relying on a commission-based marketplace.
Do I need a marketplace platform to market my salon?
No. Many UK beauty professionals successfully market their salon without using a marketplace platform.
While marketplaces can offer shared visibility, they typically list your business alongside competitors and may charge commission on bookings.
An alternative approach is to focus on your own salon website, client reviews, email marketing, and a direct booking system. Book in Beautiful supports this brand-led approach by giving you the tools to manage bookings, marketing, and visibility under your own business name — without relying on a commission-based marketplace.
Your client data also stays yours. Every booking builds your own client database rather than being shared with a marketplace.
This helps you strengthen your Google ranking, retain full control over your client relationships, and build long-term brand value.
