The easiest way to run your beauty business
Save time and grow your income by creating your booking system in just a few steps.
Trusted daily by 6500+ beauty professionals
What salons say about our booking software
Hear why you'll love us, directly from beauty professionals like you
Tools that help your salon grow
Everything you need to save time
while making more money
Reclaim your time with easy online bookings
Set your schedule and let your customers book appointments and complete their consultation forms without back and forth.
On average, over 50% of beauty appointments are booked outside of business hours.
Build your online brand with your own website
All our plans include a FREE website tailored to your brand so more customers can find you online. If you already have a site, we easily integrate with it.
More than 75% of our clients choose to have a free website with their booking system.
Increase your income by filling cancelations
When you have a cancellation, your system will notify interested clients so your calendar is rebooked automatically.
Make money even when your client is a no show
Ensure you're compensated even if your customer doesn't show by taking all or part of their payment when they book online or offline.
Get customers by boosting your Google reviews
Customers who leave you 5-star feedback on Book in Beautiful will be prompted to add their reviews on Google, boosting your online rating.
Reach more customers through the App Store
We'll create a custom app for your business in the Apple App Store and Google Play.
Salons using Book in Beautiful every day
Our clients inspire everything we do
Our clients choose us because we have our very own app!
Hayley Housham
Hayley Jayne - Modern Beauty
It’s clear that the support team know the beauty industry inside out which meant that a lot of our queries were answered in depth immediately & they have even had a number of suggestions we had not considered implementing which have already had a huge impact.
Andrew Gutierrez-Lock
Skullen Collective
I highly recommend Book in Beautiful. It's easy to use and maintain and very customisable which is the main reason we decided to go with them in the first place.
Liv Hindmoor
Contour
I’ve been using Book in Beautiful for around 18 months now for my salon and absolutely love it, our clients love it too. Highly recommend.
Kayleigh Truscott
Ooh My Nails
Frequently asked questions about our salon software
Prefer to talk with someone? Chat with us. We're here for you.
What is Book in Beautiful?
Book in Beautiful is a UK-focused beauty booking system that allows salons and self-employed beauty professionals to take appointments online 24/7.
Since 2026, we’ve supported thousands of UK beauty businesses with an online diary, deposits, automated reminders, digital consultation forms, client records, reporting, and a free custom website — all designed specifically for the beauty industry.
Does Book in Beautiful charge commission on bookings?
No. Book in Beautiful does not charge commission per booking.
We operate as a direct booking system, meaning clients book with you through your own custom-branded website and booking page. You keep 100% of your treatment revenue, without paying commission to a marketplace platform.
What is the difference between a marketplace booking platform and a direct beauty booking system?
A marketplace booking platform lists multiple salons inside a shared directory where clients browse and compare providers. These platforms may generate exposure, but charge commission on bookings and position your business alongside competitors.
A direct beauty booking system allows clients to book through your own website and branded booking page. You control pricing, availability, and client relationships, and you do not pay commission on bookings.
Book in Beautiful operates as a direct, no-commission beauty booking system in the UK.
Is there a free beauty booking system in the UK without commission?
Yes. Our Free for You plan allows UK beauty professionals to use Book in Beautiful without paying a monthly subscription or commission on bookings. Learn more about our Free for You plan here.
How much does Book in Beautiful cost?
Book in Beautiful offers two pricing options:
Subscription Plan – A fixed monthly fee with a free one-month trial.
Free For You plan – No subscription cost for you. Your clients cover the cost of your booking system with a small booking charge when they book online.
Both options operate without commission on bookings. Learn more about Book in Beautiful pricing plans here.
Do I need a marketplace to get new clients?
No. Marketplace platforms provide shared visibility inside a directory. However, when you build and promote your own website, your brand appears front and centre in search results.
With Book in Beautiful, you receive a custom website dedicated to your business. This means:
- • Your Google ranking builds under your own brand name
- • Your reviews strengthen your business reputation
- • You are not displayed alongside competing salons
Any marketing effort — from social media to SEO — improves your own online presence rather than increasing the authority of a platform.
Because your visibility is built around your brand, not a marketplace listing, your rankings and reviews remain yours, even if you ever decide to change booking systems.
Book in Beautiful supports long-term, brand-led growth instead of platform dependency.
Why does having my own beauty salon website matter?
Having your own beauty salon website puts your brand front and centre in search results.
With Book in Beautiful, you receive a custom website dedicated entirely to your business. This means:
- • Your Google visibility builds under your own business name
- • Your selected 5-star reviews strengthen your brand reputation
- • You are not displayed alongside competing salons
- • Clients book directly with you
Over time, your website becomes a long-term business asset. The content, reviews, and visibility you build support your rankings in search engines and help AI tools understand and reference your business.
Instead of relying on a marketplace listing, you are building online visibility that belongs to your brand.
Can I switch from another salon booking system or marketplace?
Yes. We offer free migration support to transfer your bookings, services, and client records from your existing system.
This allows you to move to Book in Beautiful without losing appointment data or disrupting your business.
Do you provide support during setup?
Yes. Every account includes access to a dedicated UK Business Advisor.
Your advisor guides you through setup and remains available for as long as you have your Book in Beautiful account, providing ongoing support tailored to your business.
Does Book in Beautiful include digital consultation forms?
Yes. Book in Beautiful allows you to collect digital consultation forms before appointments.
Forms are stored securely within your client records, helping you keep treatment history organised and accessible from one place. Learn more about consultation forms here.
Can I take deposits through Book in Beautiful?
Yes. You can require deposits for selected treatments when clients book online.
Taking deposits helps reduce no-shows, protect revenue, and improve booking commitment. Learn more about online payments and deposits here.
Who is Book in Beautiful designed for?
Book in Beautiful is designed for UK beauty professionals at every stage — from solo beauty pros just starting out and mobile salons to established multi-staff salons — who want:
- • An online booking system
- • 0 commission on their services
- • Their own website
- • Full control of client relationships
It supports beauty businesses looking for long-term growth and brand ownership rather than marketplace dependency.
